Heidi J. Rodríguez
Phone:
407-748-0165
Email:
Address:
828 17th Street Unit 622
Denver, CO. 80202
About Heidi
A dynamic communications leader with 10+ years of experience in public information, crisis communications, and marketing across government, including law enforcement, emergency management, and human and civil rights, as well as the private sector. Skilled in managing high-stakes messaging, building strategic media and community partnerships, and fostering public trust. Fluent in English, Spanish, and French, with a proven ability to engage diverse communities in culturally responsive and effective ways. Recognized for inclusive leadership and success in complex, high-pressure environments.
Professional Experience
August 2022 - Present
February 2020 - August 2022
May 2015 - February 2020
City and County of Denver
Denver Agency for Human Rights & Community Partnerships
-
Serve as the agency’s Public Information/Manager and Communications Manager, reporting directly to the Executive Director and collaborating with the Mayor’s Office, City Council, and partner agencies. Lead all media relations, including news releases, statements, talking points, quotes, and crisis communications, ensuring alignment with the agency’s mission and goals.
-
Direct and manage public relations and marketing strategies to increase awareness, drive engagement, and support citywide initiatives, programs, services, and events in partnership with government, nonprofit, and private sectors.
-
Oversee communications across agency departments, including the city's Anti-Discrimination Program, Immigrant & Refugee Affairs Division, and Disability Rights Division, as well as 10 advisory commissions that provide guidance to the Mayor of Denver.
-
Develop and manage all digital communications, including social media and website content.
City of Orlando
Police Department
-
Served as Public Information Officer for the Orlando Police Department, reporting directly to the Chief of Staff and Chief of Police, and collaborating closely with the Mayor’s Office.
-
Led the development and execution of communication strategies for initiatives, programs, policy updates, critical incidents, community outreach, criminal investigations, and internal affairs.
-
Built and managed strong relationships with local, national, and international media, as well as government, nonprofit, and private sector partners, to identify and create newsworthy stories, develop key messaging, and ensure timely, accurate information.
NBC/Telemundo 31
-
Promoted to the News Department Team as its first News Assignment Editor. Built the foundation and workflow of the News Assignment Desk Department, working directly with the Assistant News Director and the News Director.
-
Forged strong relationships and streamlined communication with various news contributors and stakeholders, including but not limited to, government public information officers, local community organizations, state and federal government agencies and organizations, private sector entities, elected officials, and partner media outlets.
-
Managed the workflow of a team of 15-20 reporters and photographers, providing research and guidance on daily news coverage, story angles, and developing the plan for future coverage.