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Microphones

Heidi J. Rodríguez

Phone:

407-748-0165

Email:

Professional Experience

August 2022 - Present

Marketing & Communications / Public Information Manager

City and County of Denver Human Rights & Community Partnerships

Strategic Communications 
• Lead communications and media relations across 4 divisions and 10 
mayoral commissions, connecting Denver residents to city programs 
and resources. 


Campaigns & Storytelling 
• Develop campaigns that increased digital engagement by 200–600% 
and produce community impact. 


Community Outreach & Events 
• Directed communications for Denver’s Back to School Fest, 
coordinating 90+ partners and securing $17.5K in donations to 
support 6,500 attendees. 


Crisis Communications 
• Support Emergency Operations Center activations and served as 
Spanish-language media liaison during Denver’s immigrant 
sheltering response. 

February 2020 - August 2022

Public Information Officer

City of Orlando Police Department

Strategic Campaigns & Digital Growth 
• Designed communications strategy rooted in transparency, producing 
body-worn camera stories, officer/community interviews, and 
photography. 

• Achieved record-breaking 100K+ social media followers in six 
months, the highest in the department’s history. 


Crisis & Incident Response 
• Advised the Chief of Police and Mayor during COVID-19 and racial 
justice events, ensuring coordinated multi-agency messaging. 
• Developed statements, talking points, news releases, social media 
narrative. 

​Media & Stakeholder Relations 
• Served as the department’s public spokesperson, monitoring public 
discourse and advising leadership on sensitive communications. 
• Showcased a child protection case internationally, leveraging 
Portuguese skills to coordinate media outreach, reaching 
international interest and media coverage. 

May 2015 - February 2020

NBC/Telemundo

Orlando, FL. 

Editorial Leadership & News Production 
• Promoted to the station’s first Assignment Editor, overseeing daily 
coverage planning for 15–20 reporters and videographers while 
generating ~80% of aired news content. 


Community Journalism & Storytelling 
• Produced hyper-local stories focused on Central Florida’s Latino 
communities, contributing to top-3 market newscast rankings. 
• Coverage of Hispanic families displaced by Hurricane Maria helped 
drive national attention and resource mobilization. 


Strategic Communications 
• Applied Emergency Management and Criminal Justice expertise to 
guide sensitive, high-impact reporting with accuracy and community 
focus. 

January 2010 - May 2015

Police & Fire Department Emergency Communications Operator

City of Winter Park

Emergency Communications & Dispatch 
• Managed emergency calls and dispatched police, fire, and EMS 
personnel during high-pressure incidents using CAD systems. 


Crisis Response & Coordination 
• Relayed critical information to first responders during emergencies, 
accidents, and public safety incidents. 


Law Enforcement Systems 
• Conducted FCIC/NCIC searches and maintained accurate dispatch 
and incident records. 

Public Relations and Event Manager

Texas de Brazil Fine Dining Restaurant – Schaumburg, IL & 
Miami Beach, FL

Community Outreach & Events 
• Promoted from host stand to Public Relations & Event Manager 
within two years, managing partnerships and large-scale events. 


Brand Representation & Marketing 
• Represented the brand at community events, contributing to a 25% 
increase in restaurant visits and supporting national marketing 
campaigns. 

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